It's time to set up your store with these how-tos & tutorials based on PrestaShop. This open-source ecommerce platform allows you to create and manage PrestaShop products in an ecommerce store with ease and efficiency.
However, to make the most out of PrestaShop, you need to know how to customize it according to your needs and preferences. That’s why we have created these PrestaShop tutorials for you.
These tutorials will show you how to:
You will learn how to set up your products, categories from the back office, and choose the right hosting provider or web server, and download and install modules from our PrestaShop marketplace.
We also help you to customize the checkout page, integrate with a payment gateway and more.
You will also learn how to optimize your site for SEO and performance.
Whether you are a beginner or an expert, you can find a useful PrestaShop tutorial that will help you master PrestaShop and take your business to the next level.
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The Average Order Value (AOV) is the average money amount that a customer spends an order on your Prestashop website with you. It also gives some information regarding customer behavior.
The average order value, with the conversion rate (CR) & revenue per visit (RPP), is the most important value a Prestashop-based online store needs to increase to be profitable. Want to calculate the gross revenue? It's here: Traffic x Conversion Rate x Average Order Value.
Although increasing AOV doesn't factor into your profit margins or gross profit, merchants should first try to improve it, which is the process through which each consumer makes more money. It's a very important KPI (Key Performance Indicator) for any business, including Prestashop E-Commerce Stores, that informs you about your pricing strategies.
Increase this value to a point where it's the maximum it can be for your business based on your own data and industry benchmarks. Then let it work on its own while you continue to focus on other important areas of boosting sales and revenue, like acquiring new customers, increasing the customer lifetime value of eCommerce businesses.
What you have: You launch an eCommerce business to consistently market and sell your products.
What you do: You try many ways to get more traffic. For example, a business owner are spending on advertising thousands of dollars on Google Ads or Facebook Ads, focus much of your energy on writing articles, and optimizing your website.
In fact: more traffic does not equal more success.
Increasing Average Order Values does not cost money, but increasing traffic does. Encourage your customers to buy more expensive products and more products!
You know What does Average Order Value mean. Next questions: How to calculate AOV and especially How to increase the average order value?
This Prestashop tutorial will show you 6 tips to increase your AOV easily.
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SEO is always changing! It does hard work for you. You need to wake up every day with a question: "What's next"?
What you want: Focus on growing your business, more sales or complete your client's project faster.
What you don't want: Spend a lot of time on Google and everywhere to update the latest news about title & meta description length for improving Prestashop SEO.
So, we write this topic and update the length of Prestashop meta description & title every time we have something news from Google update. You only need to see the number we post here.
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ChargeMe is the only Prestashop module that allows you to sell products as recurring products on the Prestashop website using PayPal Payment Gateway. It provides two different but related items: Subscription products and subscriptions.
Everyone is aware of a subscription relationship is far additional valuable to you than a once purchase. On the business facet, subscription commerce offers a stable money model in recurring monthly revenue that may be designed around nearly every niche – from foods, beauty, membership to pets.
If there’s an existing associate community around a product or class online, likelihood is you'll be able to build a subscription box around it. Offering Subscriptions on your PrestaShop website is a good idea!
Here we will provide an explanation of the differences between a Prestashop product (regular product), a subscription product and a subscription. And then, you could find some examples to illustrate those differences.
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How well do you know the logo on? How to customize it and replace the default on the current template with another? I've compiled in this article everything about it on an online shop made with PrestaShop e-commerce platform.
This is not only the first question but also the most exciting question people ask when developing a store based on this open-source eCommerce platform.
On this page, there are 4 types of customizable logos:
If you do not remove or change the default from the Admin Panel, it will appear on the default theme. In case you use a paid template instead of a default template, you still need to change the image because the default file is made by the theme author and will be shown on your store.
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Instagram Client ID and Client Secret Key are used to integrate a social login module on e-Commerce site, that allows visitors to access websites using an Instagram account.
Many customers report being tired by having to create new accounts to buy something, and a social login module is a good solution to boost conversion rates that provided on your online shop will give rich opportunities for merchants.
We also have a plan to release a Prestashop Social Login module (Fb, Twitter, Insta...). What will the module called? Just tell me a name!