It's time to set up your store with these how-tos & tutorials based on PrestaShop. This open-source ecommerce platform allows you to create and manage PrestaShop products in an ecommerce store with ease and efficiency.
However, to make the most out of PrestaShop, you need to know how to customize it according to your needs and preferences. That’s why we have created these PrestaShop tutorials for you.
These tutorials will show you how to:
You will learn how to set up your products, categories from the back office, and choose the right hosting provider or web server, and download and install modules from our PrestaShop marketplace.
We also help you to customize the checkout page, integrate with a payment gateway and more.
You will also learn how to optimize your site for SEO and performance.
Whether you are a beginner or an expert, you can find a useful PrestaShop tutorial that will help you master PrestaShop and take your business to the next level.
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Two years ago, i wrote a Prestashop tutorial to show you how to configure Prestashop Smtp parameters. Everyday, i've still received hundreds of emails from you asking me about Prestashop email setting.
I decided to publish this video to help you setup Prestashop email system easier with Gmail SMTP Server. Follow step by step on my tutorial, you could make it easily without any problems.
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Back to my previous article about the easy way to improve Prestashop SEO, i said that having SEO-friendly URL structure on a site means having the URL structure that helps the site rank higher in the search results.
To an SEO expert, it holds much more information than a web page’s location. It provides informative signals that help search engines understand the content of your Prestashop website, it’s purpose, and it’s target market.
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How to stay competitive while remaining profitable? Pricing is both an art and a science that requires an experimental attitude coupled with an intuitive feel for how you want your brand and by extension your products to be perceived.
This is mainly because there are a huge number of online stores selling the same category of products. Moreover, we see online customers making price comparisons before making the final purchase.
Price your products too low? Well, you might get a ton of sales but you might find yourself going under when you tally up your expenses at the end of the month.
If you price your products too high, you might give off an aura of luxury, prestige, and exclusivity thereby attracting a more well-off clientele which is smaller in number but makes up for volume by purchasing your products at the higher price. However, what if you're in an area where the demographic is especially price-sensitive, then what will you do?
Let us look at a few tips for your Prestashop eCommerce website that can help you price your products profitably, even in the face of huge competition!
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Prestashop 1.7 is on the road to become the best e-commerce solution for small business and startups. It's coming very soon with tons of amazing features and enhancements.
Prestashop does not require any specific requirements, Prestashop Addons are cheaper than Magento addons. You could run your website on a hosting with only from 5 euro / month.
PrestaShop 1.7 Beta 2 has been released a few days ago, that means we will see the Final very soon. Now we will see take a look into this version to discover the next Generation of Prestashop.
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Today, Natalie explains how to optimize your Prestashop urls for search engines and humans alike.
Both search engines and people prefer websites to have consistent, easy-to-read URLs. URLs structure is the real presentation of your website. A url containing just vivid and useless information means nothing for a search engine and also users don’t like it. That's why you need to have a beautiful urls on your Prestashop site.
I’ve noticed sometimes web developers and SEOs live in two parallel universes, each with its own center of gravity. While web developers basically care about crawlability, site speed, and other technical things, SEOs are mostly focused on what constitutes their sacred grail: website rankings and ROI.
Anyway, you do not need to worry. PrestaShop by default doesn't have search engine friendly URLs enabled but enabling this feature is actually quite easy.
First, look at Prestashop Default url :
Please remember: The more readable by human beings, the better. It should come as no surprise that the easier a URL is to read for humans, the better it is for search engines. Accessibility has always been a part of SEO, but never more so than today, when engines can leverage advanced user and usage data signals to determine what people are engaging with vs. not.
The requirement isn't that every aspect of the URL must be absolutely clean and perfect, but that at least it can be easily understood and, hopefully, compelling to those seeking its content. So, we have to fix this issue on your Prestashop site and make the url clearer!