Average Order Value: 6 Highly-Effective Tips
The Average Order Value (AOV) is the average money amount that a customer spends an order on your Prestashop website with you. It also gives some information regarding customer behavior. The average order value, with the conversion rate (CR) & revenue per visit (RPP), is the most important value a Prestashop-based online store needs to increase to be profitable. Want to calculate the gross revenue? It's here: Traffic x Conversion Rate x Average Order Value. Although increasing AOV doesn't factor...